Real Estate SEO – Blogging IdeasI have noted many times in that a real estate blog is great for content in general and extremely valuable for fresh content. Content and indeed – fresh content – is essential for high search position.
Real Estate SEO – BloggingA blog gives you a great chance to display your expertise on your topic. As a real estate agent people looking for a home in your community expect you to be an expert on the community. They expect you to be an expert on real estate and you may even have some additional and related expertise that you want o display as a way to differentiate yourself and your company.
A blog is one of the best ways to demonstrate your expertise. This is valuable for you and your business.
Real Estate SEO – Content and LinkingReal Estate website owners need to think about and create great content for strong real estate SEO. Then they need to create internal links to their content to help develop the internal link profile of their pages. The last item they need to think about and acquire are external links from relevant content be acquired to show the search engine that website owners external to your site view your content as valuable.
Blogging Is FunBlogging is fun!
It’s one of the only forms of writing that really offers true choice, flexibility and creativity.
True writing freedom!
Mixed Phrase and Natural LinkingIn the past few months we have been asked over and over again what to do about the Google Penguin algorithm. We have a simple answer; when it comes to backlinks the linking profile needs to be natural.
Blogging and TeachingA great attitude to have when you blog is to teach. This attitude helps in many ways. First, if you have this attitude then you have an attitude where you want to help and add value. This is important for our society and for our community.
It is also important to learn something well enough to teach it. To learn something to be able to teach it means that you have done your homework and have given your subject some thought. You have considered how to explain it to others and have thought out how to make your materials interesting and engaging. A good teacher is an interesting and engaging teacher. Blogging and teaching are a perfect combination!
Writing blog posts and articles helps to organize your thoughts and review the knowledge you’ve already acquired. Also, it usually requires some research and examples, which can even lead to knowing the topic deeper and better.
If you dedicate yourself to teaching others about your topic you are making a larger contribution than otherwise. This is a clear benefit to your audience. If you can add valuable benefits to your audience then you keep them coming back for more and this not only helps you to maintain your readership but also helps you to increase your readership.
Last of all, your value added teaching content will enable you to gain in-coming links to your materials and this will help you to gain search position in two ways – one the content will gain search position in and of itself and will gain search position by attracting in-coming links. Off-site optimization (gaining back links) is an essential part of gaining search position. Read more about on-site and off-site search engine optimization here.
Backlinks and Web ContentThere are many different ways you can get more links pointing to the pages on your website.
First off, think about when you last shared a web page with someone else. You shared because you thought that it was:
Click on any of the above links to see an example. Each of these links to the source is valuable in some manner in my opinion.
The page that you shared was well done. It had something to offer.
Therefore, a great the 1st step to getting some great backlinks is to create some excellent content that people will value.
Create web content worth linking to and the backlinks will come without you having to beg for them.
Link Network – Consider Your Internal Link NetworkYou need to help your search engine ranking cause by developing the link network of your pages.
You can control a certain part of your page’s link network as you can control the internal (within your own site) linking.
For example, do you have some links from your home page going to deeper internal pages as part of your link network made with some important keyword text? If you don’t then you should.
Here are three key internal link building activities to help your pages gain page rank and search position:
If you create an internal link network you will help to let Page Rank flow freely throughout your site. If you have an internal blog then don’t add nofollow on your links to your category or your archive pages allow these pages to be found and to enjoy an increase in page rank as well.
There are some pages where you may want to add the nofollow attribute. For example you do not need to show the search engines your subscriber login page as a search engine spider is not going to log into your site. You also do not need to have them detect your RSS feed page as the search engines do not want to display RSS feed pages in their search results. There may be other links that you do not want the search engine spiders to follow – think out and plan out your internal links well.
As a final comment you should always give some good thought to which external pages you link to. I know many people that feel that they do not want to make external links because it will bleed page rank. While this may be true consider that Google respects and encourages you to make links off your site to content that it has high regard for. The major search engines view this as positive as you are adding value for your visitors. Therefore, you can still gain some credit from Google for linking to other high page rank pages.
Top Ten Linking Questions When Google introduced the Penguin algorithm into the search engine position ranking mix it caused quite a concern in the search engine positioning industry. It also caused some websites to drop in position.
We have been fielding many questions about what constitutes a good link which passes the “good link” test when analyzed by Penguin.
Does your website get a passing grade?
Blogging SEOI use WordPress for both the SEO Notebook Blog and this website. WordPress allows the use of a blog feature known as “Categories”. All good blogging platforms have this feature.
This feature provides some excellent blogging SEO benefits. To set up your blog in this manner will help your blog and website to perform better in search.
The reasons are as follows:
By placing your blog posts in multiple related categories you increase the chance that the blog post will be found by the search engines. Therefore, you increase the chance that links in the blog post will be found and the pages that these links point to. This helps the individual blog to be found in search and all pages that are links to from the post to gain a higher position in search. Remember that the search engines consider a link to a page to be a vote for that page in terms of its value and authority.
My recommendation is to use logic category names that also provide SEO benefit by using keyword phrases as category names.
By placing your post in multiple categories you help people find your materials. To have logical and interesting blog categories that are also based on search phrases that people use helps the exposure of that category and all the blog posts in that category. Some people may be attracted to a particular category and others to another category. Multiple categories help you to attract readers.
Also, by putting your posts in categories you will also be able to gain insights into which categories are more popular and which are less popular. Publish more to the more popular categories to keep these people interested and study how to improve the popularity of less popular categories or redefine or eliminate the least popular categories. This will help to keep your blog relevant.
When setting up your blog use all the advantages that you can and this means to use categories and to post to multiple categories.