Blogging Is Fun
Blogging is fun!
It’s one of the only forms of writing that really offers true choice, flexibility and creativity.
True writing freedom!
You define your:
- Writing Style
- Posting Frequency
- Post Details
You even choose the audience.
You are not constrained by product deadlines, and you’re not frustrated by pesky editors (or paying clients).
Therefore, in many respects, blogging is completely unlike conventional copywriting. Copywriting is all about working within imposed constraints: The client, their brand, their customers, their deadlines, their tastes, their prejudices, their priorities, their legal team, their demands and their budget. On a day-to-day basis, it offers very little of the freedom enjoyed by the average blogger.
But in one respect — one critical, undeniable respect — blogging is identical to copywriting . . .
When you are blogging you are selling . . .
Blogging and Selling
Make no mistake you are selling something. You may be selling an idea that you have, you may be selling your credibility, your authority or perhaps your trustworthiness. WOW – you are selling yourself!
You may be helping to sell your product or service or your brand.
Keep this in mind when you are writing – blogging is fun while selling.
Blogging and SEO
Also, blogging is great for SEO and this also makes it fun. If you own a website then you are often thinking about how to add fresh content. A blog is a great way to add more content which is, by its nature, fresh content. Fresh web content is great for your SEO efforts. Your website can have a constant stream of fresh content with a Blog.
Have fun with your blogging, sell somthing and enjoy your boost in search engine position!