Short and Longer Term Value of Hashtags
Leveraging Hashtags on Twitter
A hashtag is a word or phrase that is written without any spaces and prefixed with a ‘#’ symbol. Like so: #example
The word Hashtag (#) has become so significant that it was added to the Oxford Dictionary in 2014. The actual hashtag definition says: “a word or phrase preceded by the hash sign (#) used on social media websites, especially Twitter, to identify messages on a specific topic”.
Hashtags can be a very powerful tool to promote your content on Twitter. Of course, they can be used to help you find things – which means they act like a search engine on Twitter. But this “search-like” function for hashtags is fundamental to helping you gain more exposure for your tweets as other people use hashtags to find your content.