The Need to Build Social NetworksI was at a business event a couple of weeks ago and there was a socializing aspect to it so I got to speak with some local business owners.
Here is a revealing story about a common business problem and some ideas for a solution.
Real life is not fair, unfortunately. This seems to be even more true when it comes to matters of wealth and success. Critically, this is true also in the world of Internet marketing when it comes to acquiring links – sometimes it’s just not fair.
Link BuildingThere are many link building tactics. However, link building must be strategic in nature. You must consider the nature of the website being promoted and its starting point. Here are three common starting points. Understanding your starting point (where you are now) will help you determine where you want to go and how to get there.
When it comes to reaching a wider readership for a content marketing website, many marketers focus on external efforts like ads, guest posting, and syndication. While promoting your content elsewhere is important, here are five ways to help your audience which will also help you to grow your audience without ever leaving home. Here are some on-page strategies for getting more clicks, reads, and downloads on your blog.
Google Announces Panda 4.0In a move sure to create shivers of concern for people that have a high place in search Google’s Matt Cutts announced yesterday that it’s rolling out Panda 4.0. This is the latest upgrade to the content quality ranking system that Google uses. The reason for the concern is that anyone with less than adequate content quality will be moved down in search position.
Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.
My Top Ten Blogging IdeasA blog is one of the best tools available for promoting your business and services online. Here are my top ten ideas for blog posts that could be applied to any business.
Keep this list handy and look it over the next time you’re stuck on what to write about.
Real Estate SEO AdvantageIf you are a real estate company you know that your exposure in the search engines is vital to success. What can be better than search exposure? It makes everything easier. It is easier to have buyers contact you and easier for people thinking about listing to find you.
Moreover, when home owners can easily find your site it provides them with more confidence that you are the one to list their property. Home owners crave exposure for their home when it is on the market.
With Google changing to new search technologies that make the process of finding what seekers want more precise, it’s necessary to be aware of what can help you gain position in search.
Technical SEO Audit of Your WebsiteYou need to make sure that you have covered the basics when you consider your search engine optimization approach. There is a great deal to the content marketing and SEO puzzle and you need to ensure that you have the essentials covered before moving to more complex issues.
It may be time for you to conduct an SEO Audit of your website.
SEO and Website TrafficSearch Engine Optimization (SEO) can be confusing to many people. The confusion often occurs simply because a website owner or manager just does not spend enough time becoming familiar with the wealth of information available to them.
Here is a blog post on the importance of knowing more about your website traffic and how it will provide insights into your SEO and social media marketing performance as well.
Before a business decides what content to create and optimize it is important to take a step back and ask an essential marketing question, “What are we trying to do? or . . . What are we trying to accomplish? The answer is often obvious “We’re trying to get more people to buy what we are selling!”