Maximize The Impact of Your Content

Written by: Gary Horsman

Content Marketing – Maximum Impact

Maximize Your Content Marketing Potential

These are my four steps for creating maximum impact for your message:

​1. Creation

My blog is the heart of my content. I construct up ideas there. It is a place I can send people to so that they can benefit and then share. My posts are the foundation for all my other content. My blog is central to my content marketing strategy.

2. ​Syndication

Look for ways to publish your blog content in a variety of other formats and channels. You can change popular posts into podcasts, videos, or magazine articles. Be true to your core message and ideas. Change the format and extend your reach. Develop a distribution strategy that makes sense for you and your business.

​3. Repurpose

Your best blog content can be reused, expanded and combined. Consider books, webinars, courses, and even membership content. Always refine, enhance, and expand. This can be a path to monetization.

​4. Participation

Delightful content creates community. People want to share and talk about what they have read, heard, or seen. Moreover, they want to engage with the content creator – that can be cool! Use social media to engage communities that can benefit from your content. Don’t be that “sale person” who is always promoting something – look for ways to add genuine value. You need to have an engagement strategy.

If you spend the time to create delightful content (step #1) then spend time on steps 2-4 to create more impact for your content. Engagement with others is rewarding and fun!