Leveraging Your Blog
We have heard that Content is King when it comes to attracting the search engines and gaining high search position. This begs another question. How do you regularly add fresh content to your website?
In terms of adding fresh new content on a regular basis to your website you simply can’t beat having a blog integrated into your website. If you already have a blog but it is not integrated within your site then move your blog so that it is a integral part of your website.
If you don’t have a blog then install a new blog within your site. Integrate links within your site to your blog and from your blog to your website. Then then publish new posts at a rate that is competitive. Keep adding fresh content via your blog that is of interest and value to your visitors. It is important that when doing this you make sure that you aren’t just adding content for the sake of it, since this could easily fall foul of Google’s web spam algorithms.
Give some serious thought to links from your blog to your website pages. Also, publish your posts to logical search engine optimized categories as this will help both people and the search engines find this content. This will help your website with both the Panda and Penguin updates from Google. Your blog can be a powerful SEO tool.
For every blog post follow blog SEO best practices to further leverage your blog. Stay tuned to the SEO Notebook for some up-coming tips on blog SEO.