Some Insights into the New Google Hummingbird Algorithm
Quality Content Still Reigns Supreme
Hummingbird enables Google to understand more about the “meaning” of a phrase or search query. Google’s objective is to make a search better for the searcher. It wants to do the best job it can matching the meaning and intention of the searcher with the search results it presents.
If Google can match the meaning with the results then it will be providing a better search result than trying to match a few keywords. The “meaning” it will understand will be based on your content.
Therefore, content is as important as ever. The way your content is structured for ease of reading and meaning is now even more important.
Google Hummingbird is an expansion of the semantic capabilities of the Google algorithm. From a practical perspective this means that content needs to be authoritative, it needs to be easy to read and understand. It needs to have supporting items such as graphics that relate to the content. Depth and variety of related content will now count even more.
In my opinion, this drives SEO in the right direction.
Another factor which is perhaps more valuable than before is to get in-coming links from relevant pages. As Google places a value on the meaning of the content and this means that links from non-relevant sources will not count for much if they will count at all.
Quality content now counts even more and this means that Google will be watching (and measuring) the quality, the sharing of your content and the linking to your content. If your content is not of high quality then few will share it and few will link to it.
The primary goal of semantic search is to understand the meaning and then to produce the relevant results. Google’s Hummingbird algorithm is a strong effort by them to weed out irrelevant resources.
Businesses must understand and adapt to semantic search.
As a business you need to position yourself to be the provider of answers that people are seeking. You need to better understand what your audiences needs and their problems and then to provide solutions and answers.
Google Hummingbird – Stay The Course
Look at queries for your business, products and services and determine what the searcher really needs. Give them what the people behind the queries want.
- Know Your Audience; Know Their Problems
- Provide Solutions
- Share Freely and with Reckless Abandon
- Get In-Coming Links from Relevant Sources
If your content creation plan had a focus on producing quality, problem-solving content then have no fears. You are doing exactly the right things to ensure good search position with the introduction of the Google Hummingbird algorithm.