Blogging Tips for Real Estate
Here are some tips for you if you are a real estate agent or broker and are blogging or are considering blogging. It is fun and can be very rewarding.
1.) Establish Goals and Track Them
You need to have goals for your business activities and blogging for real estate is a business activity. Take a minute to think about where you are trying to go with your blog and what statement you want to make. Here are some possible goals that would work for a real estate company:
- Build your brand
- Increase your brand influence
- Increase the number of leads
- Increase the perception of you as a real estate expert
- Be the voice of your real estate niche
- Develop the perception as the superior local real estate resource
Your goals will shape your blogging strategy. Define your goals and then develop your blogging strategy and performance metrics and then blog to achieve them.
2.) Organize Your Resources
Identify your resources. Are all your agents expected to be a blog resource or just you? If you don’t have a blog yet, start small and test-run a blog for 6 months to see how your business benefits. Redefine your resources if you have to.
3.) Define Your Real Estate Blogging Niche
As with almost any business it is much better to be focused on a special niche. The same applies to your blog. Be targeted in your blog posts. The less targeted your message the less targeted your audience will be. Think about your target market and what they want. Think about their problems and how you can help to solve them.
4.) Listen to Your Clients – Listen to Your Customers
Blogging is one of the best ways to assert yourself as an expert in your real estate niche. Think about the problems of your clients and customers. Be an educator and help them to solve their problems. There are great “listening” tools such as Google Alerts and Google Trends or research RSS feeds on your niche real estate topic. After researching your blog topic make is relevant to your niche marketplace.
5.) Be Interesting
Many people (real estate agents and brokers included) are not really writers. The content of your blog may then reflect this. It may be worth bringing in some fresh perspective with younger agents. Interview them to see if they have an interest in writing and if so then ask for examples of their work. New young talent will help to stimulate interesting blog ideas and provide your company with different angles to blog about.
If you think about it stories are everywhere. Interacting with buyers and sellers can become insightful. A local sporting event can become a real estate story as well as a trip to the local market. You can lace in recent local news or news on a real estate market development. The more timely you are with these blog posts the better.
Develop a well defined and committed point of view. Use a great headline and then provide some key advice if you can.
6.) Use Your Voice – No Easy Republishing
Write in your voice and use genuine stories. I once visited a home with one of my areas prominent real estate brokers. The homes kitchen was very outdated but was clean and neat and well preserved. He explained that a kitchen such as this would be very hard to duplicate. He explained that to get appliances in the condition of the appliances was just not possible even on eBay. This is a story from the distant past about 10 years ago but I remember it well and have tremendous respect for this real estate broker.
When you are writing your blog tell a story. Be humorous. Speak from your experience and provide your insights. Your blog is not the place to a rewrite of a press release. Be creative. Be true to yourself. Remember client and customers prefer to work with “real” people.
7.) Develop A System
Consistent blogging is very important important. You will need a system. Start by monitoring relevant and trending topics. Organize materials into categories. Publish to your schedule (perhaps this was a stated goal) and then measure with your analytics software as to what is popular (and what isn’t) and provide your readers with more of what they want.
Block out time to do this well.
As you continue to blog you will become more efficient.
8.) Write a Strong Conclusion
Remember when your 10th Grade high school when your teacher told you to write a captivating conclusion. She was preparing you for your future blogging. Pull it all together and if you have a call-to-action then use it.
If you want to gain additional insights into how to blog for your real estate business then we invite you to download our free guide – Real Estate Blogging Guide. Blogging is a great way to gain more exposure. I believe that once you start you won’t want to stop!