A Business Lesson from the Olympics
As you may imagine I meet with many people that have an idea for a business and they want to market it online. A successful idea for a new business, product, or website usually exists in a niche of its own. In this niche the competition is well defined. However, there is sometimes a competitor that is not thought of as such that is often the biggest competitor of them all.
Do you have this competitor in your business?
“The only victory that counts is the one over yourself.”
Jesse Owens, American Sprinter and Long Jumper 1936 Olympics
What is often not perceived as competition is the competition within yourself.
Do you have the drive and the attitude to get the job done? Conversely do you let your idea languish as you do not follow through to get the essential tasks done? This is sometimes the case with the approach people take creating content and making key decisions with their website for their business idea.
You have to be like and Olympic athlete and have the drive and fortitude to stay with the task and to get the job done.
A great deal of online marketing is about creating great content. These means that you have to think about and define a content plan. Once the content plan has been defined then the action is to create the content and this only happens with a bit of work.
A fine lesson that we can learn from the Olympics is that the dream of competing has to be coupled with the work to be in a position to compete. With online marketing you need to have the idea and drive to follow through and get the job done! This drive needs to be also tied directly to your online web content creation plan and the actions necessary to implement your web content plan.