Real Estate SEO – Blogging

Written by: Gary Horsman

Real Estate SEO – Blogging

6 Great Reasons to Blog

1. Expert Content

A blog gives you a great chance to display your expertise on your topic. As a real estate agent people looking for a home in your community expect you to be an expert on the community. They expect you to be an expert on real estate and you may even have some additional and related expertise that you want o display as a way to differentiate yourself and your company.

A blog is one of the best ways to demonstrate your expertise. This is valuable for you and your business. 

2. Community

To write blog posts on your community is a great way to research your community. Of course you can use your blog to showcase your community. However, you can also specialize and write about community aspects that would be of interest to a home buyer. By writing to the home buying audience you will be able to attract more sellers as they will appreciate both your expertise on the community and that you will be able to attract buyers with your expert real estate community content.

3. Content

A blog is fantastic for search engine positioning. Think about it – all your content will be on the subject of real estate and your community. This is exactly what you want to be found for in the search engines. This is great for real estate SEO! You will be able to add so much content with a blog that the search engines will be strongly attracted to your blog. Just be sure to make the content quality content as the search engines protect themselves by presented the best content they know about to their searchers. If the search engines deem the content to be low in quality then they will not present this content high in the search results.

4. Fresh Content

A blog is great for fresh content and this is great for real estate SEO. Once your blog has attracted the attention of the search engines and you publish regularly you can be certain that the search engines will notice your blog posts. The search engines are always on the hunt for high-quality fresh content and a blog is a perfect place to hunt for this content. The search engines pay special attention to blogs for this reason.

5. Internal Link Profile

A clever way to use your blog is to use it to build your internal link profile. An internal link profile is a big factor in real estate SEO. Your internal link profile is something that you can completely control yourself. Link blogs posts together that are related. You should also link from blog posts to pages on your site that are related. Linking to relevant content from relevant content is a great way to keep visitors on your site and on your blog longer and a great way to build an internal link profile that will help to boost your site and blog in search.

6. External Links

Great fresh content is great for attracting links from other sites. Links from other sites are a great way to gain more site/blog traffic and gain position in search which then results in more traffic. The key is to write interesting and valuable high-quality content. Great real estate SEO always starts with great content.

Real Estate SEO – Summary

In summary, a blog is one of the best ways to display your expertise, promote your business and your community and gain search position which will result in your business attracting more buyers, sellers and making more money.

If you would like to learn more about how blogging can help your Real Estate SEO efforts then download our guide.