Real Estate SEO – 8 SEO Tips
Real Estate SEO – 8 SEO Tips
Search Engine Optimization of a real estate website is critical for success.
If you site is not optimized then no one will find it. Sellers when they evaluate who to list with will not be satisfied if they try to find your site using keywords for real estate in their geographic area.
If you have a real estate website then it is essential that you are property utilizing search engine optimization (SEO) to its fullest. Here are six SEO concepts that should be applied for strong SEO and the search position that comes along with strong SEO.
Real Estate SEO Tip #1: Do Your Keyword Research
When creating (or promoting) your real estate website, it is essential that you pick the most effective keyword phrases. You can use the Google Adwords Keyword Tool to do this.
Make sure that you log into your Google account as this will make it easier for you to conduct this research.
Effective keywords are those that have sufficient search volume to make them commercially valuable and that have relatively weak levels of competition. These keywords are golden for you but no matter what select keywords that have search volume associated with them
Real Estate SEO Tip #2: Effectively Utilize Your Keywords
Now that you have your primary keywords use these keywords effectively. Use these keywords in the following locations:
- Title Tag
- Description Tag
- H1 Tag
- H2 Tag
- URL for the page
- Use them at a 1-2% density in the page copy
If you use them in this manner then the search engines will pick up on this SEO content and move your website higher in search position.
Real Estate SEO Tip #3: Include Internal Links
This is a SEO tip that is often overlooked but is incredibly important for search engine optimization. When you create blog posts (or website pages) that are related to other content on your website, include an internal link back to that blog post or website page.
The Search Engines love keyword phrase links that link to relevant content.
Real Estate SEO Tip #4: Increase Content
Consistently create great content for your website and blog. Do not stop once you have attained a strong position in search with many keyword phrases.
Without fresh, relevant high-quality content you run the risk of losing search position. Effective real estate SEO means creating fresh content.
Real Estate SEO Tip #5: Intelligently Set Up Internal Links
It is important to include internal links in your blog posts and website content. It is also essential that you do not over link. Just like having too high a keyword density can raise a flag with search engines so can too many internal links.
I think that to play it safe do not create more that two links per blog post and perhaps no more than one link per paragraph on your website pages.
Real Estate SEO Tip #6: Utilize Images
This is a great leveraging opportunity for a real estate website.
Make your images name keyword phrases and put them in a folder with a keyword phrase. Use the image alt tag function as well and if all three items are the same phrase then you are clearly indicating to the search engines what that image is about.
This is a great way to receive a search engine reward which will be higher search position.
Real Estate SEO Tip #7: Obtain Backlinks
One of the ways that search engines determine the quality of your website is by the number of authoritative backlinks you receive to your website from other quality websites. Keep in mind that not just any link to your website will work; instead, they should be from quality websites that has relevant content to real estate.
Real Estate SEO Tip #8: Be Patient
It is essential to realize that it takes time and effort to increase your search engine ranking; therefore, patience is required. Your website will not go from nonexistent on search engines to the #1 spot without some time and effort.
Stay with it and you will be rewarded with higher search position and the traffic that will make a difference to your business.
About Gary Horsman