October 18, 2021

Posts Tagged ‘SEO Blogging’

03 Aug

To Blog or Not to Blog

Blogging means fresh Web ContentTo Blog or Not to Blog

Working to find materials for your blog can be very good for you personally! You have to conduct research – which provides you with information and insights.

You have to think about what you have just researched. This provides you with greater insights and helps you to “own” the material.

You have to write about it making you to think even more about the topic. To be able to write about your topic makes you better. You have to ratchet it up a bit to be able to explain what you just researched.

Therefore, the simple act of doing the research and writing about a blog topic causes you to improve.

Also, when you are writing you are in a creative zone and this is valuable for your brain. The creative zone is a time when you brain is not preoccupied with mundane items such as getting through your e-mails or paying your bills or washing the dishes. These things have to be done for sure but you do not have to be so creative to do them.

To set aside quality time to blog is good for your soul.

If you have a blog or think that you should then you have to set aside time to blog. I suspect that the most common reason, explanation, justification excuse for not blogging is that you are too busy.

I am sure that you are busy. However, are too busy to grow your business, educate your clients and potential clients, educate yourself and invest in your online community by providing your expertise with your Blog?

Perhaps you really have nothing to say. If this is the case then you cannot call yourself an expert. Blogging helps to present yourself as an expert. After all you have done the research, you have thought about it and now own it and if you blog then you are explaining your expertise to others.

Perhaps you have nothing to say because you are just not all that interested in your topic. Perhaps you feel that no one will think your blog posts are worthy. Maybe you don’t really know your audience and then do not know how to please them with interesting and valuable blog posts. Maybe you do not believe in your company so why waste the time.

This is all self-defeating noise in your brain. It can be paralyzing. It can keep you from blogging.

Guess what? We have to work at inspiration just like we do anything else.

You need to understand the value you can offer. You need to understand the business case for blogging. You need to see how it benefits you, your readers and your business. Blogging is good for you personally, good for your customers and potential customers and good for your business.

Look for more posts on blogging and its value. I have been thinking about this quite a bit of late and see great opportunity in blogging. Let’s see if I can convince you of the value of blogging for your business.

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02 Aug

Real Estate Blogging – Some Great Reasons

Real Estate Blogging

Real Estate BloggingI have a large number of good reasons for you to blog if you are a real estate company. It is work but it will help your business in multiple ways.

Here are more than a few good reasons that you should consider if you are “on the fence” about blogging within your real estate business.

  

 

  • It’s good for Real Estate SEO.     
  • Your blog should be part of your real estate website and therefore your blog posts represent fresh content.
  • Blogs can offer great link bait.
  • Blogs attract visitors (both buyers and sellers).
  • Blogs will help generate leads.
  • Your real estate blog can provide you with inbound links.
  • Inbound links are of huge value in calculating Google’s PageRank.
  • Blog posts will help your website rank for specific keyword phrases.
  • Blog post are like new pages and this adds to the depth of content on your site increasing your authority with the search engines.
  • You can write content and save drafts and set the drafts to publish at a later date. This helps you with time management. You can even schedule a post to be published while you are on vacation and no one will know the difference.
  • You can have multiple people within your real estate office write for you, or someone else all together if writing is not your thing.
  • You have to conduct the research and then think about what you research and then write about it. This makes you more knowledgeable. This makes you better!
  • Experts blog. Blog to demonstrate that you are an expert in your field.
  • Help to educate and solve the problems of your clients and customers by blogging.
  • It is yet another way to present you and your company.
  • It is a great way to get others involved. If you ask the other agents what they are passionate about in your real estate niche then this is a great focus for their blogging contribution.
  • Blogging is cost effective.
  • You can do a special expose on a new or unusual listing in your blog.

Blogging equates to fresh content which helps search position. Blogging results in more inbound links which adds authority to your website/business. This leads to more traffic.

People, now more than ever, are looking for that trusted resource – that trusted expert. They do research online prior to engaging. Blogging enables you to be that trusted resource and expert. Simply by blogging people will be able to read your materials and gain insights about you and your company that they would not be able to get if you do not blog.

Download our Real Estate Blogging Guide that will provide you with some great ideas on how to generate great attention-grabbing content for your real estate blog. 

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