December 13, 2019

Content Marketing - The Purpose of Content MarketingContent Marketing – The Purpose

There are some great reasons to initiate engagement with your audience by using a content marketing approach. Here are some ideas that will help you to think about why you want to develop this marketing approach to expand and enhance your business.

Think of content marketing as a funnel. At the mouth of the funnel are simply visitors. However, as people engage with you more because of your delightful content these visitors turn into leads, the leads turn into clear opportunities and clear opportunities turn into sales.

To maximize the performance of your sales & marketing funnels is always good business.

However, many marketing programs stop when a sale is made. This approach is different. It can really start to gather momentum at this point. It is not stopping after the sale has been made it is steam-rolling along.

This approach can add tremendous value post-sale. It can help to increase customer satisfaction, improve customer retention, up-sell more products or services or help to create raving fans (evangelism). Think of your marketing as going well beyond simply creating a sale. Here are some additional ideas and concepts for your marketing as you start the process of creating materials with a purpose.

Content Marketing – Purpose List

  • Brand Awareness
  • Persona Development
  • Authority Leadership
  • Customer Acquisition
  • Lead Generation
  • Customer Retention and Loyalty
  • Website Traffic
  • Engagements
  • Product Education
  • Thought Leadership
  • Sales
  • Lead Management and Nurturing

Think about the purpose of your content and this will make your marketing efforts much more fruitful. Once you start thinking about this you will see many more uses for content marketing than simply to create a sale. It is an effective way to generate a sale but it is also effective at creating repeat 2nd . . . 3rd . . . and even more repeat sales!

Do you create marketing materials as part of an overall plan? Does each item you produce have a purpose that fits into a comprehensive marketing plan. How well does your marketing machine follow up post sale?

To learn more continue reading these content marketing tutorials. Learn to engage. Learn to create search engine optimized content. Learn to measure the performance and to capitalize on what works best. Develop your authority and grow your business.