Proper Keyword Density for Good SEO —
If you produce copy for your website then you may have some ideas on how to write the content so that it will attract the search engines. It is wise to keep this in mind but the ultimate objective should be to write valuable content for your human website visitors. If you have any doubt about how to phrase something then decide upon this by considering your human visitors.
This is one of the biggest mistakes I see being made day in and day out. People (or perhaps their webmasters) write terrible content that is keyword stuffed for the search engine bots. It is important to have a certain keyword structure within your content so that the search engines know what your content is about. However, it is very important that you write for your the human visitors first and foremost. A good rule of thumb is to include your important keyword phrase 1 or 2 times for every 100 words. If you create a 500 word page then your target keyword will be presented from 5 to 10 times. This will result in a proper keyword density that will sound nice and help your search engine position.
You can read your page out loud before publishing it. Ask yourself; does it sound natural? Do not overdo it with the insertion of your important keyword phrase – this is not good SEO.
It has also been reported by many SEO experts that Google is clamping down really hard on over optimized websites. Your basic position for SEO on your website is to always write with your target human visitor in mind.