Content Marketing & The Economy

How can content marketing help?

A colleague of mine asked me for advice on how to operate in this bad economy. He seemed very concerned and perhaps uncertain about what to do. Being a bit uncertain is a perpetual state of the business mind. There are always many things to do – how do we prioritize? There are initiatives to develop – how will they turn out? Being in business is to live with uncertainty. However, we still must remain confident. We need to work with what we have. We cannot dwell on that which we cannot control. This colleague was concerned about the bad economy and it prompted me to write this post.