We all know how important it is to be found near the top of the search results when someone uses a keyword phrase that we would like to be found for. For many businesses this is a necessary aspect of being successful online.
In case we needed a reminder here is some data from a recent study performed by Advanced Web Ranking. This study was conducted in July of 2014.
The Truth You Don’t Want To Hear
If you can design your search engine optimization strategy to match the needs of your potential customers then you will really be powering up the performance of your website SEO.
Since SEO can be quite complex and is always evolving it is easy for website owners and manager to make mistakes. Sometimes these mistakes are due to misconceptions. Sometimes they are perhaps due just to ignorance.
The good news is that they are often corrected easily enough.
Here are the top ten SEO mistakes I saw in 2014.
SEO Tactics for SuccessEvery small business with an online presence has to deal with the issue of SEO (Search Engine Optimization). Most, in my experience, need a bit of help understanding how good their competition is and what to do to gain position versus their competitors. There are seemingly endless articles on the subject. This can create a feeling of being overwhelmed. For many, the task of being found in search for keywords valuable to your business seems daunting and endless.
In truth, SEO is not rocket science. While it can be a complicated formula, there are very clear and effective ways to enhance your position in search. There are essential SEO tactics that are key to your success. They also provide the perfect foundation from which to build your SEO strategy and boost you above your competition.
Don’t let yourself become overwhelmed.
Educated yourself!
Online Marketing – There Is a High Cost to Blending InWhen it comes to marketing I see that many companies copy one another. Rather than trying to stand out they try to fit in. It is almost as if they are trying to blend in.
To be successful you need to understand your audience and then stand out from the crowd. There is a high cost to blending in.
Real life is not fair, unfortunately. This seems to be even more true when it comes to matters of wealth and success. Critically, this is true also in the world of Internet marketing when it comes to acquiring links – sometimes it’s just not fair.
Technical SEO Audit of Your WebsiteYou need to make sure that you have covered the basics when you consider your search engine optimization approach. There is a great deal to the content marketing and SEO puzzle and you need to ensure that you have the essentials covered before moving to more complex issues.
It may be time for you to conduct an SEO Audit of your website.
Business and Content CompetitorsThere are many preconceived notions about what can be achieved with a well designed SEO program. Sometimes the visions of what can be achieved are not realistic. Before a company allocates substantial resources there needs to be an effort to understand the competitive landscape.
Internet MarketingEven though there is nothing static about it we can count on one thing as a constant. This constant is the persistent effort by search engines to improve the search results that they present to their customer – the people who are searching – you and me.
Words, Words, Words
What is a Shakespeare play made of?
Hamlet gives us the answer – When Polonius asks Hamlet what he is reading Hamlet answers “Words, words, words.”. A Shakespeare play is made of words. Much of our content will also be made of words. We may lace in a graphic or a photo or even a video but much of what we create will be content composed of words.
Words work! Words work well! Words have worked well for centuries. Can we be inspired by Shakespeare to elevate our wording when we create our content?