September 24, 2021
30 May

Increase Blog Leverage

Blog Leverage - Make It Easy

Increase Blog Leverage

Increase Your Readership

When it comes to reaching a wider readership for a content marketing website, many marketers focus on external efforts like ads, guest posting, and syndication. While promoting your content elsewhere is important, here are five ways to help your audience which will also help you to grow your audience without ever leaving home. Here are some on-page strategies for getting more clicks, reads, and downloads on your blog.

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21 May

Google Announces Panda 4.0

Google Panda 4.0Google Announces Panda 4.0

Content Marketing – Quality is Even More Important

In a move sure to create shivers of concern for people that have a high place in search Google’s Matt Cutts announced yesterday that it’s rolling out Panda 4.0. This is the latest upgrade to the content quality ranking system that Google uses. The reason for the concern is that anyone with less than adequate content quality will be moved down in search position.

See Matt Cutts Tweet

Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.

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16 May

Top Ten Blogging Ideas

My Top Ten Blog Post IdeasMy Top Ten Blogging Ideas

These All Work and Work Well

A blog is one of the best tools available for promoting your business and services online. Here are my top ten ideas for blog posts that could be applied to any business.

Keep this list handy and look it over the next time you’re stuck on what to write about.

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12 May

Technical SEO Audit of Your Website

Technical SEO AuditTechnical SEO Audit of Your Website

Best Practice SEO

You need to make sure that you have covered the basics when you consider your search engine optimization approach. There is a great deal to the content marketing and SEO puzzle and you need to ensure that you have the essentials covered before moving to more complex issues.

It may be time for you to conduct an SEO Audit of your website.

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04 May

Do You Really Know Your Website Traffic?

SEO and Website Traffic - Dig DeepSEO and Website Traffic

Do you make the proper connections?

Search Engine Optimization (SEO) can be confusing to many people. The confusion often occurs simply because a website owner or manager just does not spend enough time becoming familiar with the wealth of information available to them.

Here is a blog post on the importance of knowing more about your website traffic and how it will provide insights into your SEO and social media marketing performance as well.

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19 Apr

Website Design – Less is More

Website Design - Less Is MoreThat which is less complicated is often better understood and more appreciated than what is more complicated; simplicity is preferable to complexity; brevity in communication is often more effective.

Website Design – Often Less is More

Many people think that creating a website is about what to have on the site. Certainly content is very important. I am not going to make a case that you need to scale back on your content. Rather, I want to inspire you to think about how to create content where the message is crystal clear. Where there is no “fluff”. Where there are no extra words placed on the page or in the post to “attract” the search engines.

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08 Apr

What is Evergreen Content?

Evergreen Content - What is Evergreen ContentWhat is Evergreen Content?

It’s Long-Lasting Content Which Is Great for SEO

A Guide to Evergreen Content

If you’re involved in content marketing — and virtually anyone who has a well established position on the web is — I am sure that you have heard the term “evergreen content” and probably also have heard that your center of content (your website or blog) needs to have it.

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09 Mar

SEO Tips for Bloggers

SEO and BloggingSEO Tips for Blogs

SEO and Blogging

When it comes to SEO (search engine optimization) and blogging there are some basic concepts that should be included with every blog post. If you can bring traffic to your blog by reaching a high level in the organic search results for a keyword phrase important to you and your blog theme then this is very valuable traffic. It is valuable because the searcher is seeking for just what you have to offer. If you can then repeat this for multiple keyword phrases then you will be building traffic that can work very nicely for you and your blog.

It is not enough to produce high quality blog content if no one searches for it and no one can find it.

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08 Mar

Shakespeare and SEO

Shakespeare and SEOShakespeare and SEO

Gifts for Our Audience

What did Shakespeare teach us? He taught us that for sustainable and long term success we need to write well. We need to write what people want to read. We need to create content that they do not see everywhere else.

We need to write regularly and with an effort to create variety and depth of content while entertaining and providing new stimuli.

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22 Nov

Content Marketing & Social Media

Content Marketing & Social MediaPrediction is very difficult, especially about the future. ~ Niels Bohr

Content Marketing & Social Media

With so many social networking sites out there, and what seems like a newcomer appearing every other week, you could say that business owners and marketers have more tools than ever at their disposal for spreading awareness about their products and brands. This, unfortunately, can be a double-edged sword.

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