March 29, 2024

Real Estate SEO

Real Estate SEOReal Estate SEO – Steady Wins the Race

Create A Comprehensive Real Estate Search Engine Optimization Plan

 

To be effective at gaining and maintaining position in a competitive real estate market you need a SEO plan that covers all the bases. Real Estate SEO needs to be a multi-dimensional approach.

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ROI for Social Media

Measuring ROI for Social Media Marketing

It hard to measure when “It depends”.

Measuring ROI for Social Media Marketing

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I have a friend who has a very nice guitar. Most of the time this guitar is in his closet. What is the $ return on investment (ROI) of this guitar? For my friend the dollar value of ROI for this guitar is zero. However, the same guitar could have a $ ROI for Jimmy Page of millions of dollars. You could say that Guitar+Talent+Action=$ ROI and this would be true but the point is that $ ROI is situational.

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Personalized Content Marketing

Make Your Content Stand Out

Connect on a Person-to-Person Level

The most powerful content makes a personal connection. Econsultancy found that 52% of digital marketers agree that “the ability to personalize content is fundamental to their online strategy.” While you don’t have to provide personal anecdotes or points of view for every post you publish, try to add a personal touch and create content specific to your target audience that engages in a personal way.

The Person Behind the Words

Readers like to know that there is a real person behind the words—don’t be afraid to draw back the curtain so people can see the content wizard—you.

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Ten Creative Blogging Ideas

Blogging IdeasTen Creative Blogging Ideas

Blogging Creativity

Writing a business blog can be a great deal of fun. However, it will not seem like fun when you don’t have a good idea for a blog post. When I am stumped for an idea I take a step back and think about how I can be more creative. The ideas just seem to flow when I focus on being creative rather than trying to think of a specific blog topic.

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Content Marketing Challenges

Content Marketing Challenges

Overcoming Content Marketing Challenges

Content Marketing ChallengesContent marketing is a hot item right now. Also, as is often the case with a hot topic in the marketing world, there are also plenty of challenges that go along with it. This is certainly the case when it comes to content marketing.

Whether it’s coming up with ideas, writing newsletter articles, creating and maintaining a blog, or just thinking of material to share on Facebook, Twitter or Google + content marketing has challenges.

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Why Worry About the Economy

The Economy and Content Marketing - The Internet Marketing EconomyContent Marketing & The Economy

How can content marketing help?

A colleague of mine asked me for advice on how to operate in this bad economy. He seemed very concerned and perhaps uncertain about what to do. Being a bit uncertain is a perpetual state of the business mind. There are always many things to do – how do we prioritize? There are initiatives to develop – how will they turn out? Being in business is to live with uncertainty. However, we still must remain confident. We need to work with what we have. We cannot dwell on that which we cannot control. This colleague was concerned about the bad economy and it prompted me to write this post.

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Digital Literacy

Digital Literacy and Content MarketingDigital Literacy

It’s Vital for Business Success

Every business needs to learn how to react to external conditions.

Everyone in a business needs to be functionally literate and today this mean digitally literate. You have to understand the basic concepts and know what’s going on, why it’s important, what to do about, what’s expected, and so on. 

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