May 17, 2021
12 Dec

14 Checklists, Scorecards, and Worksheets to Set Up Content Marketing Success

Content Marketing ChecklistsChecklists help you to be organized and to streamline your process. Here are some checklist worksheets from the Content Marketing Institute (CMI).

Checklists are great when you have many moving parts or want to tackle a new project.

CMI shares 14 of its most popular scorecards and worksheets to help you better plan your content marketing efforts. You can customize them too.

Source: 14 Checklists, Scorecards, and Worksheets to Set Up Content Marketing Success

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12 Dec

10 Ways To Boost SEO Performance

10 Ways to Boost the SEO of Your WordPress Site

WordPress SEO

Setting up a WordPress site is not too difficult. Optimizing your site for SEO (Search Engine Optimization) isn’t that easy. There are some “must-dos”.

10 Ways To Boost SEO Performance of Your WordPress Website

10 Ways To Boost SEO Performance – here is my top ten list.

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17 Nov

The Power of Niche Marketing

The Power of Niche Marketing

Niche Marketing – for Your Consideration

Successful marketing experts know that it can be more effective to narrow your focus and try to dominate a segment of a market. If you have something to offer this segment and if the segment is not too small (a niche of one for example would be too small) then this approach makes good business sense.

Niche Marketing - Focused Marketing

Moreover, the niche of today can become the mainstream product or service of tomorrow – it has happened.

Consider these niche concepts . . .

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02 Nov

3 Keys to SEO Success for Real Estate Professionals

SEO Success for Real Estate

For Real Estate Professionals

If you want both potential buyers and sellers to find you online, you need to concentrate on the SEO strategy, technology, and content that will boost your search engine optimization efforts.

SEO Success for Real Estate

Search engines are the single biggest source of traffic for most real estate websites. Search Engine Optimization, or SEO, can be simply defined as the process of getting found on search engine sites like Google, Bing, and Yahoo! On the technical level, SEO considers how the search engines work, what people search for, the actual terms typed into a search field, and which searches are preferred by your ideal audience.

Why Is SEO Important for Real Estate?

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28 Oct

On-Page versus Off-Page SEO

On-Page versus Off-Page SEO

What’s The Difference?

On-Site versus Off-Site SEO

Google and the other major search engines use a large number of factors to determine both the relevance of a page and the value of a page. These factors can be divided into on-page and off-page SEO factors. The logic behind these factors becomes apparent with a little understanding about how a search engine may view your content.

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27 Oct

10 Content Marketing Advantages over Advertising

10 Content Marketing Advantages

Content Marketing versus Advertising

10 Content Marketing Advantages over Advertising

Content Marketing has several advantages over “traditional” advertising.

Content marketing is the marketing and business process for creating and distributing relevant and valuable content. It is meant to attract, acquire, and engage a clearly defined and understood audience. Its main objective is to drive profitable customer action.

Here is my top ten list of advantages content marketing has over advertising.

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18 Oct

Twitter Series

A Twitter Series

How To Use A Twitter Series to Gain Exposure

The objective of a Twitter Series is to help your content gain exposure. If you create worthy content, then you have to do all you can to gain exposure for this content.

Twitter Series - Gain Exposure, Build Your Follower Base and Curry Favor with Collaborators

A Twitter Series is one way to help give your content an exposure boost. To create and run a series can also help you to see what others are doing on the same topic. The creation process also gives you an opportunity to promote the work of others and to establish and deepen relationships.

Let’s break down the steps to creating and implementing a Twitter Series.

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18 Oct

5 Reasons Why No One Is Watching Your Videos

5 Reasons Why No-one is Watching Your Video Content

Tips to Improve Your Video Exposure

To produce a video can really help your online marketing.

Why is no one is watching my video?

  • It can help you acquire links resulting in higher search position.
  • A video can help increase traffic. More traffic helps drive business.
  • Video content gives you something to promote on social media. You need content worth promoting and people like videos.
  • Video content on your site increases depth and variety. To increase depth and variety above what your competition does will give you a search engine positional boost.
  • Video can increase engagement. People often become more engaged in a video than a page of text.
  • People now actively look for video content and given a choice between text and video they prefer video content.

So you made a video or a set of videos. Now you are confused. Why is no one watching?!

Here are 5 possible reasons why fewer people than you hoped for are watching your video content.

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06 Sep

A Helpful Real Estate Blog

A Helpful Real Estate Blog

Focus for Blogging Success

Real Estate Blogging If you are a real estate agent and want to promote your business by blogging, then there are a few clear objectives you need to have in mind.

These are:

  1. Establish Your Authority
  2. Help Solve Reader Problems
  3. Boost Your Position in Local Search – More Traffic – More Exposure
  4. Boost Article Sharing – More Traffic – More Exposure

Here are some ideas for your real estate blog content that will help you to achieve all of the above.

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