October 21, 2021
13 Feb

Your Shareable Content

Content SharingYour Shareable Content

 

You may spend time creating delightful content but do you help to make your content shareable? Delightful content is valuable. However, if your content is shared by others it becomes even more valuable. When shared it helps to spread the word about you, your business and your value.

 

Whether a tweet, a blog post, a video or a status update, everyone wants their content to engage with their audience.

For organizations and pros, that engagement has very practical value.

 

Here are some points for you to consider to help you to get your content shared.

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16 Jan

Bold Marketing Predictions for 2015

Marketing-Predictions-2015-16 Marketing Predictions for 2015

These Are Safe Predictions Because They Really Are Obvious

 

2015 is going to be an interesting year for marketers. Based on what I’ve seen over the years and my decade-long+ experience with online marketing, I think there are going to be a lot of changes – which means opportunities!

 

When you are thinking about planning your online marketing for 2015 give some thought to these 6 online marketing predictions that are sure to be more significant factors in 2015 and beyond.

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12 Jan

7 Social Media Marketing Truths

Social-Media-Marketing-Truths-The-Plan - 00A7 Social Media Marketing Truths

There are certain fundamental truths to social media marketing and many falsehoods. This post will explain my social media marketing “truths”.

The blog post will help you to better understand social media marketing and get you to think about how to do it best for you and your business.

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05 Jan

Marketing Concepts you Must Own

Marketing ConceptsMarketing Concepts you Must Own

7 Marketing Must Dos

Marketing is essential when it comes to content marketing. You cannot create delightful content and then expect that everything else will fall into place. You need to put marketing into your content marketing efforts.

Here are some marketing concepts that you must own.

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27 Dec

Market Research Reveals . . .

Market Research Understanding Your Market

Create Delightful Targeted Content

We often provide products and services and write content for our markets. We think we know our target markets well and in many cases we do. However, I have often found that to dig in and study with great interest can provide some surprises. It behooves us to spend some time conducting research and learning more so that we design our products and services, our content and our approach to reach, engage and best satisfy our audience.

 

Here is a blog post that illustrates the nuances of a market (The Thanksgiving Recipe Market). This post shows how a market can be quite diversified. We can do research that enables us to better understand the market and the market segmentations. It is often by gaining an understanding of the market segments that we know what to offer and how to offer it.

 

We need to do up-front research to define our audience and then fine tune our message and offering.

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27 Dec

SEO Strategy and Customer Needs

SEO Strategy and Customer NeedsThe Truth You Don’t Want To Hear

How Well Does Your SEO Strategy Mesh with Your Customer Needs?

 

If you can design your search engine optimization strategy to match the needs of your potential customers then you will really be powering up the performance of your website SEO.

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27 Dec

SEO Mistakes

The Year Looking Back

The Top Ten SEO Mistakes I Have Observed

 

Since SEO can be quite complex and is always evolving it is easy for website owners and manager to make mistakes. Sometimes these mistakes are due to misconceptions. Sometimes they are perhaps due just to ignorance.

 

The good news is that they are often corrected easily enough.

 

Here are the top ten SEO mistakes I saw in 2014.

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09 Dec

Responsive Website Design

Responsive Website Design

Why A Responsive Website Design?

 

A great amount of “buzz” has been generated lately on ensuring that your website is set up properly for mobile devices. However, mobile is only part of the story. Screen sizes are not only getting smaller, they’re getting bigger as well.

 

Responsive Website Design

 

This is where responsive website design comes in. Responsive design is a design strategy for websites and blogs that is centered on designing your content so that it responds to the environment it’s encountered in.

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04 Dec

Advantages of Using WordPress

Advantages of Using WordPress

WordPress Content Management System

WordPress has been around since 2003 and is a very popular website and blogging content management system. Here are some very good reasons to consider using WordPress for your website platform. If you already have a website and it is time to update it then it may be a very good time for you to make the switch to WordPress.

Advantages WordPress

Here is a list of key advantages of using WordPress

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