September 24, 2021
08 Mar

Blog Ideas for Your Content Marketing Plan

Blog Ideas for Your Content Marketing Plan

Good bloggers work from a plan. This plan defines content that the blogger feels will be of interest to their audience and provides value to readers. It make things easier and more effective to work from a plan. In the long run a plan makes your blog better and saves you time.

Blog Ideas and SEO

Here are 7 ideas that I recommend you consider for your blog content marketing plan. You will have better content which leads to improved SEO, higher authority and more and better business!

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07 Mar

Real Estate Marketing

The Content Center – Part 2

Real Estate Blogging

Real Estate Blogging - Real Estate Center of Content

This is part 2 of a series on creating a center of content that supports your real estate business.

You always need a center of content and the primary center will be your website and the service and content that it provides. You can further enhance your content center with a blog and your real estate blog will be a perfect compliment to your website.

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04 Mar

Link Building

Link Building

Links are often the Missing Factor for Search Position Success

 

Link Building - What's Missing?

Many businesses seek a high position in search. These businesses fully realize that when someone is actively searching for something and then finds what they are looking for (their business) it is a big success for their business.

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04 Mar

Video SEO

Video SEO - Some Essential TipsVideo SEO Guide: SEO Best Practices

Video SEO

 

Video is becoming a major part of online content. Video content can certainly help to increase the depth and variety of your center of content. The search engines love additional depth and variety so video content helps your site and blog to rank higher.

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29 Feb

ROI for Social Media

Measuring ROI for Social Media Marketing

It hard to measure when “It depends”.

Measuring ROI for Social Media Marketing

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I have a friend who has a very nice guitar. Most of the time this guitar is in his closet. What is the $ return on investment (ROI) of this guitar? For my friend the dollar value of ROI for this guitar is zero. However, the same guitar could have a $ ROI for Jimmy Page of millions of dollars. You could say that Guitar+Talent+Action=$ ROI and this would be true but the point is that $ ROI is situational.

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29 Feb

Personalized Content Marketing

Make Your Content Stand Out

Connect on a Person-to-Person Level

The most powerful content makes a personal connection. Econsultancy found that 52% of digital marketers agree that “the ability to personalize content is fundamental to their online strategy.” While you don’t have to provide personal anecdotes or points of view for every post you publish, try to add a personal touch and create content specific to your target audience that engages in a personal way.

The Person Behind the Words

Readers like to know that there is a real person behind the words—don’t be afraid to draw back the curtain so people can see the content wizard—you.

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26 Feb

Ten Creative Blogging Ideas

Blogging IdeasTen Creative Blogging Ideas

Blogging Creativity

Writing a business blog can be a great deal of fun. However, it will not seem like fun when you don’t have a good idea for a blog post. When I am stumped for an idea I take a step back and think about how I can be more creative. The ideas just seem to flow when I focus on being creative rather than trying to think of a specific blog topic.

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07 Jan

Search Positioning in 2016

Search Positioning in 2016

Ten Things You Must Do

10 Must Do Items to Improve Search Position in 2016

Here are 10 very important search engine positioning factors that you must ensure are done properly for 2016. Search algorithms are always being improved and now the emphasis is significantly on showing search results based on a pleasing and helpful user experience.

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19 Nov

The Importance of Bounce Rate

Bounce Rate

A Powerful Way to Conceptualize The Importance of Bounce Rate

Bounce Rate

 

Bounce rate is something that I pay a great deal of attention to. However, I try (often too hard) to get my clients to pay attention to this important measurement.

Search traffic is important. Someone is searching for you and they find you. Once they find you then you want them to stay on your website. It is essentially a total failure if your site is presented in search and people who visit “bounce away”.

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