Law of Conservation of Details

Best Content Marketing Practices

Anton Chekhov was well known for his short stories. He was also intent about paying attention to the details of a story.

He said:

On-Page versus Off-Page SEO

What’s The Difference?

Google and the other major search engines use a large number of factors to determine both the relevance of a page and the value of a page. These factors can be divided into on-page and off-page SEO factors. The logic behind these factors becomes apparent with a little understanding about how a search engine may view your content.

10 Content Marketing Advantages

Content Marketing versus Advertising

Content Marketing has several advantages over “traditional” advertising.

Content marketing is the marketing and business process for creating and distributing relevant and valuable content. It is meant to attract, acquire, and engage a clearly defined and understood audience. Its main objective is to drive profitable customer action.

Here is my top ten list of advantages content marketing has over advertising.

A Twitter Series

How To Use A Twitter Series to Gain Exposure

The objective of a Twitter Series is to help your content gain exposure. If you create worthy content, then you have to do all you can to gain exposure for this content.

A Twitter Series is one way to help give your content an exposure boost. To create and run a series can also help you to see what others are doing on the same topic. The creation process also gives you an opportunity to promote the work of others and to establish and deepen relationships.

Let’s break down the steps to creating and implementing a Twitter Series.

5 Reasons Why No-one is Watching Your Video Content

Tips to Improve Your Video Exposure

To produce a video can really help your online marketing.

• It can help you acquire links resulting in higher search position.
• A video can help increase traffic. More traffic helps drive business.
• Video content gives you something to promote on social media. You need content worth promoting and people like videos.
• Video content on your site increases depth and variety. To increase depth and variety above what your competition does will give you a search engine positional boost.
• Video can increase engagement. People often become more engaged in a video than a page of text.
• People now actively look for video content and given a choice between text and video they prefer video content.

So you made a video or a set of videos. Now you are confused. Why is no one watching?!

Here are 5 possible reasons why fewer people than you hoped for are watching your video content.

25 Best Practice Tips for Using Twitter

Using Twitter for Business

Twitter is a great way to expand your reach and can be an effective tool to gaining more exposure for your content. It can also be used to find and make new relationships. After all, most Twitter feeds are set up and managed by people. Here are some tips to help you to build a bigger and more engaging Twitter feed.

Google’s RankBrain & Content Marketing

What You Need To Do

First off – what is the objective of Google? OK . . . OK to make a profit but their prominence is based on search performance.

Google’s primary objective is to always produce the best search results possible. When Google makes changes to deliver the best then we also have to be better to be presented high in search with our content.

That brings me to Google’s new “machine learning” analysis software called RankBrain?

 

What is RankBrain?

A Blog Post Style and SEO Guide

When I teach a class on blogging many questions are asked that relates to the “style” of the post. Though the latitude related to blog post style allows for great freedom and flexibility there may be some things that you will want to think about in some detail and make sure you address them with each post. Keep in mind that it is also important to establish your own style and to have confidence in it.

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Here is my breakdown.

What Happened to Friendster?

A Case for Your Very Own Center of Content

Friendster was once a big social networking service. The service allowed users to contact other members, maintain those contacts, share content and media and discover events, music and hobbies. At its peak it had over 115 million registered users.

 

They tried to transform the service into a gaming site and this only made things worse for the people that wanted to use it as a social network. Friendster got it wrong and as big as they were they are now defunct.

 

On June 14, 2015 Friendster released the follow message to it members and the rest of the world:

Vital Components of On-Page SEO

When you think of search engine optimization (SEO), you need to think about what you can control and one of these is your on-page SEO. If you are creating a content piece at your center of content (your website or blog) then you have complete control of the on-page SEO.