February 26, 2020
04 Mar

Video SEO

Video SEO - Some Essential TipsVideo SEO Guide: SEO Best Practices

Video SEO

 

Video is becoming a major part of online content. Video content can certainly help to increase the depth and variety of your center of content. The search engines love additional depth and variety so video content helps your site and blog to rank higher.

Full Story

29 Feb

ROI for Social Media

Measuring ROI for Social Media Marketing

It hard to measure when “It depends”.

Measuring ROI for Social Media Marketing

.

 

I have a friend who has a very nice guitar. Most of the time this guitar is in his closet. What is the $ return on investment (ROI) of this guitar? For my friend the dollar value of ROI for this guitar is zero. However, the same guitar could have a $ ROI for Jimmy Page of millions of dollars. You could say that Guitar+Talent+Action=$ ROI and this would be true but the point is that $ ROI is situational.

Full Story

29 Feb

Personalized Content Marketing

Make Your Content Stand Out

Connect on a Person-to-Person Level

The most powerful content makes a personal connection. Econsultancy found that 52% of digital marketers agree that “the ability to personalize content is fundamental to their online strategy.” While you don’t have to provide personal anecdotes or points of view for every post you publish, try to add a personal touch and create content specific to your target audience that engages in a personal way.

The Person Behind the Words

Readers like to know that there is a real person behind the words—don’t be afraid to draw back the curtain so people can see the content wizard—you.

Full Story

26 Feb

Ten Creative Blogging Ideas

Blogging IdeasTen Creative Blogging Ideas

Blogging Creativity

Writing a business blog can be a great deal of fun. However, it will not seem like fun when you don’t have a good idea for a blog post. When I am stumped for an idea I take a step back and think about how I can be more creative. The ideas just seem to flow when I focus on being creative rather than trying to think of a specific blog topic.

Full Story

24 Feb

Why Worry About the Economy

The Economy and Content Marketing - The Internet Marketing EconomyContent Marketing & The Economy

How can content marketing help?

A colleague of mine asked me for advice on how to operate in this bad economy. He seemed very concerned and perhaps uncertain about what to do. Being a bit uncertain is a perpetual state of the business mind. There are always many things to do – how do we prioritize? There are initiatives to develop – how will they turn out? Being in business is to live with uncertainty. However, we still must remain confident. We need to work with what we have. We cannot dwell on that which we cannot control. This colleague was concerned about the bad economy and it prompted me to write this post.

Full Story

22 Feb

Digital Literacy

Digital Literacy and Content MarketingDigital Literacy

It’s Vital for Business Success

Every business needs to learn how to react to external conditions.

Everyone in a business needs to be functionally literate and today this mean digitally literate. You have to understand the basic concepts and know what’s going on, why it’s important, what to do about, what’s expected, and so on. 

Full Story

07 Jan

Search Positioning in 2016

Search Positioning in 2016

Ten Things You Must Do

10 Must Do Items to Improve Search Position in 2016

Here are 10 very important search engine positioning factors that you must ensure are done properly for 2016. Search algorithms are always being improved and now the emphasis is significantly on showing search results based on a pleasing and helpful user experience.

Full Story

19 Nov

The Importance of Bounce Rate

Bounce Rate

A Powerful Way to Conceptualize The Importance of Bounce Rate

Bounce Rate

 

Bounce rate is something that I pay a great deal of attention to. However, I try (often too hard) to get my clients to pay attention to this important measurement.

Search traffic is important. Someone is searching for you and they find you. Once they find you then you want them to stay on your website. It is essentially a total failure if your site is presented in search and people who visit “bounce away”.

Full Story

04 Nov

Blogging as an Authority

Blogging as an Authority

Work to Create Movement for your Content

 

The assumption of this blog post is that you, the reader, are an authority in your niche. To be a successful blogger you do need to have enough background knowledge and expertise that you can create interesting, valuable and delightful content – again, with a focus on your niche.

Great-Content-Marketing-1

.

 

If you cannot create valuable content then don’t even get into the race. You will only have a chance with poor content if there is a void of content within the niche-focus area. But even if there is a void of content in your niche you cannot present yourself as an authority with poor content. Therefore, great content is a given. The real point I am making is that if there is an abundance of high-quality content in your niche then it is difficult to get exposure and the real task is then to create movement for your content.

You produce great content now you are ready for the race.

What do you do? The race is to gain exposure for your content.

Full Story