You Can’t Do It All by Yourself
I spend a great deal of time in the online marketing space and it can be a bit overwhelming as more and more ways to market online are developed and some become more powerful while other wan in value.
Also, I want to make it clear that online marketing is not just about SEO. Knowing search is imperative to online marketing but it not as big a driver as it was 5 to 7 years ago. Now social media plays a significant role and also simply to have the traffic is not worth as much if the user experience is poor and your conversion rate is low.
In fact I may be so bold as to point out that if you do not have a good conversion rate online then you do not have a business online.