Business and Content CompetitorsThere are many preconceived notions about what can be achieved with a well designed SEO program. Sometimes the visions of what can be achieved are not realistic. Before a company allocates substantial resources there needs to be an effort to understand the competitive landscape.
What is Evergreen Content?A Guide to Evergreen Content
If you’re involved in content marketing — and virtually anyone who has a well established position on the web is — I am sure that you have heard the term “evergreen content” and probably also have heard that your center of content (your website or blog) needs to have it.
How to Network at an EventBusiness networking is always rewarding and it is a great business building activity. It is also a great deal of fun. There are challenges and each challenge can be overcome with some awareness.
It is also important to have objectives when attending a networking event. Two worthy objectives would be:
1. How can I help other people that I meet at this event?
2. How can I grow my business by meeting other people at this event?
What’s Right with this Picture?Many people go around looking for what’s wrong. An approach you can take to be a successful blogger is to ask what’s right. Take a hard look around your business or at your products and services and task yourself with defining as many nice features or aspects as you can. Then write some interesting blog posts about them.
In a business, you always want to build upon your successful attributes. This is a great starting point. Most successful enterprises do this. Furthermore, if you can define your strengths in terms of benefits to your clients and potential clients then your blog posts provide real value to your readers.
Management and Leadership
A business manager would do well to read or reread Shakespeare. Many of us were forced to read Shakespeare when we were young. To read Shakespeare today with the extra wisdom you now have as a mature and seasoned business manager will add value in multiple areas. To pick up these classics again with a new eye of examination will be a worthy and fruitful effort.
As managers, what can we learn?
A Great Way to Succeed is to Fail, Fail then Fail AgainNo one hits a home run every time at bat. Even Tom Brady sometimes does not win the big game. TB 12 may not only not win but he may not even play all that well.
Scoring big in your job or business means that sometimes you will be off-target. This is fine and you should not obsess on your failures. The key is to have them and then to learn from them.
Prediction is very difficult, especially about the future. ~ Niels Bohr
With so many social networking sites out there, and what seems like a newcomer appearing every other week, you could say that business owners and marketers have more tools than ever at their disposal for spreading awareness about their products and brands. This, unfortunately, can be a double-edged sword.
Blogging for BusinessWhile you may not think your business needs a blog, there are a number of reasons why it should. With the availability of inexpensive and efficient blogging platforms you can have a nice branded blog quickly and easily, learn how to publish blog posts and begin promoting your brand and connecting with customers and potential customers.
If I still have not convinced you then here are five reasons I feel a blog makes great sense for almost any business.
Online MarketingI spend a great deal of time in the online marketing space and it can be a bit overwhelming as more and more ways to market online are developed and some become more powerful while other wan in value.
Also, I want to make it clear that online marketing is not just about SEO. Knowing search is imperative to online marketing but it not as big a driver as it was 5 to 7 years ago. Now social media plays a significant role and also simply to have the traffic is not worth as much if the user experience is poor and your conversion rate is low.
In fact I may be so bold as to point out that if you do not have a good conversion rate online then you do not have a business online.
Some Insights into the New Google Hummingbird AlgorithmHummingbird enables Google to understand more about the “meaning” of a phrase or search query. Google’s objective is to make a search better for the searcher. It wants to do the best job it can matching the meaning and intention of the searcher with the search results it presents.