Since SEO can be quite complex and is always evolving it is easy for website owners and manager to make mistakes. Sometimes these mistakes are due to misconceptions. Sometimes they are perhaps due just to ignorance.
The good news is that they are often corrected easily enough.
Here are the top ten SEO mistakes I saw in 2014.
A great amount of “buzz” has been generated lately on ensuring that your website is set up properly for mobile devices. However, mobile is only part of the story. Screen sizes are not only getting smaller, they’re getting bigger as well.
This is where responsive website design comes in. Responsive design is a design strategy for websites and blogs that is centered on designing your content so that it responds to the environment it’s encountered in.
WordPress has been around since 2003 and is a very popular website and blogging content management system. Here are some very good reasons to consider using WordPress for your website platform. If you already have a website and it is time to update it then it may be a very good time for you to make the switch to WordPress.
Here is a list of key advantages of using WordPress.
That which is less complicated is often better understood and more appreciated than what is more complicated; simplicity is preferable to complexity; brevity in communication is often more effective.
Many people think that creating a website is about what to have on the site. Certainly content is very important. I am not going to make a case that you need to scale back on your content. Rather, I want to inspire you to think about how to create content where the message is crystal clear. Where there is no “fluff”. Where there are no extra words placed on the page or in the post to “attract” the search engines.
Analyze Your CompetitorsImagine you can out-perform your competition in search and reap the benefits. The benefits are more traffic and if your content is designed well then this will result in more sales and more business.
If you go onto any internet marketing forum you will see this every time. People freak out when they see their search engine position drop. There is no need to panic but rather there is every need to think about the situation and map out a plan. There are many factors that cause a site to move in search position. There are algorithms changes. There is the new site “honeymoon” period where their websites rank very well at the beginning, but after a couple of weeks they settle in the search results… usually at a much lower ranking, again, this is natural.
Also, never underestimate your competition. They may have taken some search engine position building action. To move up in search position means that you must dislodge someone else. They may not simply throw in the towels and give up.
If your website have age and have dropped in rankings, you may need to work harder to get your position back. You may need to update your content more often, you may need to build more backlinks or you may need to re-evaluate your SEO strategy. Google’s algorithm is changing frequently these days so it’s important to find out what they want, and go give it to them.
With a good plan and then the implementation of that plan you can achieve good search engine position and maintain it.