A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, using what we call a holistic SEO strategy, you should definitely avoid certain link building tactics.
In this post, I’ll describe link building DON’TS: tactics you most definitely should NOT use.
Many businesses seek a high position in search. These businesses fully realize that when someone is actively searching for something and then finds what they are looking for (their business) it is a big success for their business.
Online Marketing – There Is a High Cost to Blending InWhen it comes to marketing I see that many companies copy one another. Rather than trying to stand out they try to fit in. It is almost as if they are trying to blend in.
To be successful you need to understand your audience and then stand out from the crowd. There is a high cost to blending in.
You may have an amazing and delightful website however not many people will see it if other sites aren’t linking to it. To have in-coming links sends an important signal to the major search engines and creates traffic in and of themselves.
Ten Important SEO Linking TermsIf you have a website or blog and you want it to be found in search then you’ll need to know some of the key terms related to search engine optimization.
Here are 10 SEO linking terms that I think anyone with a website or blog needs to know.
The Importance of Links to Your WebsiteThis blog post will focus on the importance of links to your website. First off you need to realize that and estimated 75% of Google’s process looks at the links coming into your website pages from other websites. Google studies the link profile of your site and all its pages and ranks sites and pages higher that have a better link profile.
If you go onto any internet marketing forum you will see this every time. People freak out when they see their search engine position drop. There is no need to panic but rather there is every need to think about the situation and map out a plan. There are many factors that cause a site to move in search position. There are algorithms changes. There is the new site “honeymoon” period where their websites rank very well at the beginning, but after a couple of weeks they settle in the search results… usually at a much lower ranking, again, this is natural.
Also, never underestimate your competition. They may have taken some search engine position building action. To move up in search position means that you must dislodge someone else. They may not simply throw in the towels and give up.
If your website have age and have dropped in rankings, you may need to work harder to get your position back. You may need to update your content more often, you may need to build more backlinks or you may need to re-evaluate your SEO strategy. Google’s algorithm is changing frequently these days so it’s important to find out what they want, and go give it to them.
With a good plan and then the implementation of that plan you can achieve good search engine position and maintain it.