December 13, 2018
08 Mar

Shakespeare and SEO

Shakespeare and SEOShakespeare and SEO

Gifts for Our Audience

What did Shakespeare teach us? He taught us that for sustainable and long term success we need to write well. We need to write what people want to read. We need to create content that they do not see everywhere else.

We need to write regularly and with an effort to create variety and depth of content while entertaining and providing new stimuli.

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08 Mar

Words, Words, Words.

Content Marketing - Using WordsWords, Words, Words

Your Best Content Marketing Tool

 

What is a Shakespeare play made of?

 

Hamlet gives us the answer – When Polonius asks Hamlet what he is reading Hamlet answers “Words, words, words.”. A Shakespeare play is made of words. Much of our content will also be made of words. We may lace in a graphic or a photo or even a video but much of what we create will be content composed of words.

 

Words work! Words work well! Words have worked well for centuries. Can we be inspired by Shakespeare to elevate our wording when we create our content?

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23 Feb

Shakespeare’s Content Sources

Content Sources - A Content Marketing Lesson from ShakespeareShakespeare’s Content Sources

Content Marketing Lesson from Shakespeare

 

Shakespeare wrote 38 plays and only two are thought of as being original stories created by Shakespeare himself. Where did the bulk of Shakespeare’s stories come from?

 

Shakespeare used a multitude of resources as the base materials for his content – his plays. You need to have an abundance of resources to build your content for your content marketing efforts.

 

Let’s examine this in more detail.

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13 Feb

Shakespeare & Management

Shakespeare - Management and LeadershipManagement and Leadership

 

Lessons from Shakespeare

 

A business manager would do well to read or reread Shakespeare. Many of us were forced to read Shakespeare when we were young. To read Shakespeare today with the extra wisdom you now have as a mature and seasoned business manager will add value in multiple areas. To pick up these classics again with a new eye of examination will be a worthy and fruitful effort.

 

As managers, what can we learn?

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05 Feb

Stories and Multipurposing

Content Marketing - Stories and MutipurposingContent and Multi-Purposing

A Lesson from Shakespeare

 

What was Shakespeare trying to achieve? What was he trying to deliver?

Shakespeare desired to deliver a unique and memorable experience. He wanted to deliver a story. He wanted to deliver a well crafted story that could reach into the emotional zone of the audience.

 

As marketers this is also what we want to accomplish.

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03 Feb

A Branding Lesson from Shakespeare

Branding - What's In A Brand?A Branding Lesson from Shakespeare

Shakespeare Is A Global Brand

What are the makings of a brand? It is a good question for any business to ask. Your branding relates to all interactions that your business has with it customers and potential customers.

I want to examine the “brand of Shakespeare” as a way to help us understand the making of a brand. Shakespeare remains in our minds today due to the strength of the brand. As a way to demonstrate this a want to compare Shakespeare’s search volume to some other established brands related to people (people as brands) using Google Trends. We will do this just to get some sense of where Shakespeare may lie on a people-as-brands awareness spectrum.

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01 Feb

Content Marketing – Lessons from William Shakespeare

Content Marketing - Lessons from William ShakespeareContent Marketing – Lessons from William Shakespeare

William Shakespeare was an English poet and playwright. He is widely regarded as the greatest writer in the history of the English language. He is also considered the world’s pre-eminent dramatist. 

He practiced his trade in London over 400 years ago and we still read and study and are entertained by his delightful content. Shakespeare knew how to create content that deep and delightful. We can learn lesson about content creation from William Shakespeare and there will be a series of posts the SEO Notebook that will use examples from Shakespeare to help us to learn how to create delightful content.

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