This past weekend I decided, on the spur of the moment, to go hiking. I decided to drive to what many consider to be one of the best hiking mountains in all of Vermont – Camel’s Hump.
On Page Search Engine Optimization(but only the tip of the iceberg)
On-page SEO is probably the most common SEO service. Also, as noted in a prior post the on-page SEO and the detailed work which is associated with this aspect of SEO is the most common perception of what SEO is as a service. While it is an important part of the overall SEO picture and set-up for your website it will not produce significant business building results if this is all that you do.
Search Engine Optimization (SEO): Many Focus AreasUnderstanding what Search Engine Optimization (SEO) is can be confusing. There is quite a bit to it and it is practiced in many different ways. The scope of SEO services can also vary significantly as one SEO company will have a certain SEO philosophy and tools and focus on what they do best and another SEO company may have a very different philosophy and a different tool set and the two approaches may be very different.
There are basic components but the best performance results are when a tool set combines multiple aspects of SEO.
Real Estate BloggingPerhaps even a better question is . . . Why should buyers and sellers care?
Here are my reasons why a real estate blog is effective and why people should care.
Blog Postings for the Relocating BuyerIf you want to attract an audience then you have to write and relate to that audience. How much thought have you given the buyer that is relocating to your area? This is a specialized niche if you are a real estate agent.
This niche could be a valuable one as you know that they are an interested and perhaps very motivated buyer.
Content is King in Real EstateIf you are a real estate agent then you need to deliver high quality content and deliver it online. The more successful you are at doing this the more successful you will be as a real estate agent. Content can be on your community and on the homes you want to present.
Content Marketing – Be SpecificTry speaking to everyone and you end up speaking to no one.
Your content needs to be specific. There is less value in trying to speak to both dog and cat lovers. If you speak to and add value to only dog lovers then they will relate to you and your content more strongly. Next, if you then speak with dedication and have high quality high-value content for cat lovers then you will gain their attention and loyalty.
Try to speak to both simultaneously and you run the risk of not appealing to either.
Real Estate BloggingIf you write a Real Estate Blog, the bad news is that you may have some competition.
The good news is most of them don’t know what they are doing.
Real Estate BloggingHere is a great blog topic concept if you are a real estate agent that blogs. Consider creating a blog post each month that you can call “Your Favorite Community Story”. This could be anything.
Real Estate SEO – Blogging Is Flexible & Great for Real Estate SEO!Ever wonder why some real estate professionals always seem to be properly presented in search? The main factor is related to marketing and specifically the timing associated with their marketing.