August 14, 2018
11 Oct

Twitter Exposure and Twitter Transportation

Twitter Transportation

Bring Tweeple to Your Center of Content

Twitter Transportation - Twitter Marketing

Twitter Transportation

Have you ever thought about how effective Twitter can be as a transport mechanism?

Twitter can be very effective as a short message, a headline, and to start the process to get someone to visit your center of content. A tweet is more like a headline. A tweet cannot be long. A Twitter message must catch the attention of a reader quickly. A tweet can act like a headline and introduce a thought or concept. It can be an introduction to something that contains more information and more value.

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15 Apr

Moneyball for Your Website

Improve Website Performance

Moneyball for Your Website - Google Analytics

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If you want to get the best out of something or make proper decisions to improve performance then you have to make measurements. It is fundamental. Without a measurement system you simply do not have the information to know how to make adjustments leading to improvement.

What can a website owner or a blogger learn from Major League Baseball (MLB)?

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11 Nov

Video SEO

Video SEOVideo SEO

If you create a video then you also need to think about how to maximize its effectiveness in the search results and search results can (and should) include YouTube.

You have three main options and each option provides content marketing benefits to the marketer. Each option should be considered and using multiple approaches may be the most beneficial.

1. Host the video on your own website

2. Host the video on YouTube

3. Host the video on YouTube and embed it on your website

Remember that the search landscape is very diverse. For Google to do a good job it has to have different search algorithms. In the case of video there is the basic Google Universal Search, Google Video Search and the search engine built within YouTube. Each offers searchers different ways of searching and will produce different results.

This makes the job of a search engine marketer more challenging.

Here is some advice for optimizing video content for Google and for search in general.

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04 Jun

On Page Search Engine Optimization

On Page Search Engine OptimizationOn Page Search Engine Optimization

The Most Common SEO Service

(but only the tip of the iceberg)

On-page SEO is probably the most common SEO service. Also, as noted in a prior post the on-page SEO and the detailed work which is associated with this aspect of SEO is the most common perception of what SEO is as a service. While it is an important part of the overall SEO picture and set-up for your website it will not produce significant business building results if this is all that you do.

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01 Jun

Search Engine Optimization

Search Engine OptimizationSearch Engine Optimization (SEO): Many Focus Areas

Can You Find the SEO Gold?

Understanding what Search Engine Optimization (SEO) is can be confusing. There is quite a bit to it and it is practiced in many different ways. The scope of SEO services can also vary significantly as one SEO company will have a certain SEO philosophy and tools and focus on what they do best and another SEO company may have a very different philosophy and a different tool set and the two approaches may be very different.

There are basic components but the best performance results are when a tool set combines multiple aspects of SEO.

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25 Feb

Ideal Keyword Density

The Ideal Keyword Density

Matt Cutts says . . .

A question I often get asked is what is the ideal keyword density for a given page on your website. For a question such as this, I often simply say that you want to write for humans. After all, Google and the other major search engines need to take proper care of their customers and their customer are humans. Google and the other major search engines actually try to emulate humans. That’s right! They actually try to emulate us.

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