August 17, 2017
07 Aug

Content Creation and Content Engagement

10 Reasons Why People Don’t Read Your Content

10 Reasons People Don't Read Your Content

There are many reasons why people do not read your blog posts. Take a look at this list and think about which reasons may apply to your blog posts. I could think of more than 10 but this list is a great start.

You may also get some ideas on how to improve your content by looking over this list. If you improve in some of these areas it can make a big difference to your audience – and it is all about your audience – create content designed specifically for them.

Think about the reasons why people may not be reading your blog content. Then take strategic steps to improve.

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22 Jun

Reduce Your Bounce Rate

Reducing Your Bounce Rate

It’s All About The ExperienceBounce Rate Reduction

Provide someone with an outstanding experience and they will only want more. When someone visits your website or blog they are there to have a rewarding experience. They will want to learn something, be entertained and have the experience easy and trouble-free.

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02 Jun

Was Marco Polo an Explorer?

Marco Polo

An Explorer, A Merchant or A Writer?

Marco Polo - Writing and Sharing

Marco Polo Image Source

We all know Marco Polo and we remember him as a famous explorer. However, he was not really an explorer. He was a merchant from Venice. Why do we remember him as an explorer? We remember him today – 700 years later – because he did one thing that none of the other merchants of the day did – he wrote about his travels.

 

The fact that we even remember Marco Polo today is because he was a writer.

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28 Mar

Can Google See

Can Google SeeCan Google See?

Machine Learning and Search Results

Computer learning or as some may also refer to it as – machine learning – is a fascinating topic. Beyond it being fascinating, be aware that the machines are learning fast. This “learning” capability is also being applied to search algorithms and this is good for searchers as it means we, as searchers, will get better results when we perform a search.

The “machine learning” occurs in two ways:

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16 Feb

Engaging Your Community

Engaging Your Niche

Your Ideal Community

Engaging Your Niche - Niche Focused Marketing - Your Key To SuccessLet’s say you live in a place but never develop any relationships that are in that place. You live in this community but never do anything within the community. You don’t join local clubs or volunteer or attend local events.

Do you really belong to that community? You live there but you are not engaged. As a result of your lack of engagement, your local community does not engage with you.

You live there but you are not part of there.

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26 Jan

Blogging Success Means Promotion

You Have Set Up Your Blog – Now What?

Blogging Promotion Leads to Blogging Success

Blog Promotion

Here are some ideas on where to gain exposure for your excellent blog posts. A blog post not found and therefore not read did not contribute to anyone. You want your blog posts to gain the attention of your ideal audience. You want your posts to add value. Therefore, to promote your blog posts after you publish them is fundamental to your blogging success.

OK – Where to promote . . .

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19 Jan

Content Marketing and Sharing

Google Is No Longer Judge, Jury and Executioner!

Content Marketing and Sharing

The Internet in 1969

The first message was sent over the ARPANET from computer science Professor Leonard Kleinrock’s laboratory at the University of California, Los Angeles (UCLA) to the second network node at Stanford Research Institute (SRI) was at 10:30 PM on October 29, 1969.

We have come a long long way since then! One of the key changes is the ability to share.

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17 Jan

Select Your Words with Care

Thinking About Words

Website and Blog Content

Copywriting and Words - Choose Your Words with CareWhen we write we sometimes add in some extra things that are not needed. We can also add phrases that have become habits and we then use this phrase without giving them much thought.

Here are some words and phrases that I often see where I wonder what the writer was trying to convey.

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14 Dec

Website Success Formula – for Real!

Website and Blog Success

Where to Focus Your Attention

Website Success FormulaThere are so many things that you can focus on to achieve a more successful website. However, people often get overwhelmed with the multitude to activities and things to do.

The best way to achieve success is to focus. A concentrated approach enables you to get things done – to achieve success. This post will give you some advice on where to focus and it starts with the mathematical website formula for success. Every website owner needs to know this formula and how to apply it.

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