Penguin 3.0 – The Link Profile Analysis Algorithm

Link-Building Is Still a Major Search Positioning Factor but this Update is Minor

Google released Penguin 3.0 in mid-October and the impact was felt negatively by some and positively by others. This is typical of updates from Google.

What is Penguin anyway!?

Google Announces Panda 4.0

Content Marketing – Quality is Even More Important

In a move sure to create shivers of concern for people that have a high place in search Google’s Matt Cutts announced yesterday that it’s rolling out Panda 4.0. This is the latest upgrade to the content quality ranking system that Google uses. The reason for the concern is that anyone with less than adequate content quality will be moved down in search position.

See Matt Cutts Tweet

Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.

Real Estate SEO Advantage

Using Structured Data Markup

If you are a real estate company you know that your exposure in the search engines is vital to success. What can be better than search exposure? It makes everything easier. It is easier to have buyers contact you and easier for people thinking about listing to find you.

Moreover, when home owners can easily find your site it provides them with more confidence that you are the one to list their property. Home owners crave exposure for their home when it is on the market.

With Google changing to new search technologies that make the process of finding what seekers want more precise, it’s necessary to be aware of what can help you gain position in search.

Technical SEO Audit of Your Website

Best Practice SEO

You need to make sure that you have covered the basics when you consider your search engine optimization approach. There is a great deal to the content marketing and SEO puzzle and you need to ensure that you have the essentials covered before moving to more complex issues.

It may be time for you to conduct an SEO Audit of your website.

The Long Click

Do People Like Your Content?

 

Here is an idea that goes hand-in-hand with content marketing, the idea of creating content that delights your audience and achieves high search results. You can improve your position is search by improving the onsite experience of your visitors. In search it is called the long click.

A Signal That Shouts Out About the Quality of Your Content

Let the Search Engines Know How Important Your Content Is

You may have an amazing and delightful website however not many people will see it if other sites aren’t linking to it. To have in-coming links sends an important signal to the major search engines and creates traffic in and of themselves.

Google Hummingbird was launched in early September 2013. It is a new algorithm being used by Google specifically geared to deal with handling more complex search queries.

Some Insights into the New Google Hummingbird Algorithm

Quality Content Still Reigns Supreme

Hummingbird enables Google to understand more about the “meaning” of a phrase or search query. Google’s objective is to make a search better for the searcher. It wants to do the best job it can matching the meaning and intention of the searcher with the search results it presents.

Ten Important SEO Linking Terms

For Strong SEO Performance You Need to Know Them

If you have a website or blog and you want it to be found in search then you’ll need to know some of the key terms related to search engine optimization.

Here are 10 SEO linking terms that I think anyone with a website or blog needs to know.

The Importance of Links to Your Website

A Website Needs In-Coming Links to Rank High In Search

This blog post will focus on the importance of links to your website. First off you need to realize that and estimated 75% of Google’s process looks at the links coming into your website pages from other websites. Google studies the link profile of your site and all its pages and ranks sites and pages higher that have a better link profile.