December 13, 2018
26 Sep

Signs You Need To Improve Your SEO Strategy

Does Your Website SEO Protect You?

Improve Your SEO Strategy

Here are Some Telltale Signs That Your SEO May Not Be Doing Enough

If you have a website that looks wonderful then this is super! However, a nice looking website is of very little value to the owner and employees of the business if no one sees it. Here are some signs that your SEO strategy needs some upgrading or perhaps even a major overhaul.

Many businesses do not even have an SEO strategy. Therefore, if you do then you are better than some. However, don’t compare your SEO performance to a competitor with no SEO strategy. A competitor without an SEO strategy is not worth being compared to.

In the world of search positioning, your website needs to be better than your strong competitors in terms of SEO. Google and the other major search engines seek out, compare, and rate the websites in a niche. To be in a higher position, in the niche, you need to be better than the competitors that are currently in the search position you want to be in.

The owners of these well-positioned websites most likely do have a sound SEO strategy and consistent SEO tactics.

Here are 15 telltale signs that your SEO strategy needs to be reworked.

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13 Jun

Twitter Tip – Bitly and Twitter

Bitly and Twitter

Using A Link Shortener with Twitter

Twitter Tip - Twitter Plus Bitly

Bitly is an online service which is known as a “link shortener”. This service converts long URLs to a shorter URLs. You sometimes want to link to other content within your tweet but if the URL link is too long then this can be a problem. You don’t want to use a large portion of your 280 characters simply by providing the linking URL. A link shortening service “shrinks” long URLs into much smaller ones. Link shortening is very valuable for Twitter.

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06 Jun

Twitter Marketing Effectiveness

How Does Twitter Fit into Your Marketing?

Twitter As A Marketing Awareness Tool

Twitter Marketing Awareness

If you are like many marketers, you are often confused about what part of your marketing is working and what part is not. You may even be confused about something that appears to be working but you cannot really measure by how much.

Join the club!

Here is some advice on how to better understand and therefore realize the value of Twitter as a marketing awareness tool. Part of your confusion may be because you are trying to measure every aspect of your marketing in the same way. By using the same performance metrics for every marketing tool you use may (and often does) lead to confusion.

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31 Jan

Become an Influencer on Twitter

How Do You Become an Influencer on Twitter?

Increase Your Influence on Twitter - Grow Your Influence on Twitter

Increase Your Influence on Twitter

I want to state up front that for you to be influential almost always means that you have specialized. You know your topic well. You can discuss it from multiple viewpoints and in an in-depth way because of this specialization.

Of course, there are some exceptions. Some people have influence beyond their expertise just because of their reputation or their position or their perceived intelligence. This post is not about those special influencers. It is a post for people who do not have that special position of influence and who want to become more influential in their specific area of expertise.

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31 Jan

Using Twitter Lists

Using Twitter Lists Improves Efficiency

Using Twitter Lists

Reasons to Use Twitter Lists

By using Twitter lists you can quickly check on a select group of Twitter accounts to see what they are tweeting about. Checking specific lists helps you to focus and to be both more efficient and effective on Twitter.

This is a Twitter Tip post about using Twitter Lists to become both more efficient and effective on Twitter.

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13 Dec

Twitter Tips – Gaining Followers

Twitter Tips on Gaining Followers

In prior posts, I covered items such as a great Twitter profile and a wonderful Twitter header graphic as well as the use of Hashtags to gain exposure for your tweets.

Now I want to specifically address the task of gaining Twitter followers which is essential for success on Twitter for multiple reasons.

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15 Nov

5 Essentials of Twitter

Cover the Twitter Basics First!

Twitter Tips - 5 Twitter Essentials

Here are some ideas which will help you establish a baseline of good techniques on Twitter. However, before you get started give some thought to your overall strategy for your Twitter account. A strategy will have multiple aspects to it and some of them are vital and essential.

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11 Oct

Twitter Exposure and Twitter Transportation

Twitter Transportation

Bring Tweeple to Your Center of Content

Twitter Transportation - Twitter Marketing

Twitter Transportation

Have you ever thought about how effective Twitter can be as a transport mechanism?

Twitter can be very effective as a short message, a headline, and to start the process to get someone to visit your center of content. A tweet is more like a headline. A tweet cannot be long. A Twitter message must catch the attention of a reader quickly. A tweet can act like a headline and introduce a thought or concept. It can be an introduction to something that contains more information and more value.

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22 Sep

Twitter Tips – Using Hashtags

Short and Longer Term Value of Hashtags

Hashtag Marketing on Twitter

Leveraging Hashtags on Twitter

A hashtag is a word or phrase that is written without any spaces and prefixed with a ‘#’ symbol. Like so: #example

The word Hashtag (#) has become so significant that it was added to the Oxford Dictionary in 2014. The actual hashtag definition says: “a word or phrase preceded by the hash sign (#) used on social media websites, especially Twitter, to identify messages on a specific topic”.

Hashtags can be a very powerful tool to promote your content on Twitter. Of course, they can be used to help you find things – which means they act like a search engine on Twitter. But this “search-like” function for hashtags is fundamental to helping you gain more exposure for your tweets as other people use hashtags to find your content.

Use Hashtags to Promote Your Content on Twitter

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07 Sep

How To Make 4-Image Tweets

How To Make a Tweet with 4 Images

How To Make a Tweet with 4 Images

A tweet can only be 140 characters. This is a wonderful thing. No verbose or long-winded announcements on Twitter! Because of the short nature of a tweet, a picture can really boost engagement and help your tweet to get noticed.

You can attach up to four images in any single tweet and for some tweets, this can make a great deal of sense. These 4 images will display as a preview collage in your followers’ timeline. Anyone viewing the tweet can expand it to see each photo individually.

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